Shopify remains the most popular hosting platform for ecommerce store owners, despite fierce competition in the industry from the likes of WooCommerce and Magento. This is because it offers an easy step-by-step process to setting up online ecommerce stores. Today, Shopify is used by a variety of people – from internet savvy housewives to small infotech start-ups and even global multi-million-dollar businesses.
Why is the case? Well, using Shopify to set up your ecommerce store offers users a number of advantages, many of which we will discuss below.
- Easy to set up and use
Shopify offers newcomers on its platform an easy way to launch their online stores without stress. The costs of opening a high-performance online store can be quite expensive, but Shopify has taken away the bulk of that with its global super-fast servers.
The admin page on Shopify is also user-friendly and easy to navigate, with tutorials on how to access features on the platform. All that you need is a product to sell.
- Server Reliability
When compared with other ecommerce platforms, Shopify has servers that have more reliable bandwidths and CDN. Their servers can cope with any number of merchants and customers that visit the many stores on its platform daily without crashing or slowing down.
The merchant dashboard, which can be accessed from anywhere in the world, has been designed to perform without lag. All software updates are taken care of by Shopify, so you don’t have to worry about keeping your system up to date; you can simply focus on promoting your product.
- Mobile responsive
With the increasing rate of mobile hits on websites now surpassing desktop visits, Shopify has optimized its platform for mobile viewers. All themes on the Shopify website are mobile responsive and also includes a free built-in mobile commerce shopping cart.
This means your online store looks great at all times regardless of the device it is opened on. Shopify also has free Android and iPhone apps that allow business owners to manage their stores on-the-go.
- No restrictions on products sold
There are no restrictions on the Shopify platform whether you want to sell digital or physical products. You are free to sell both, and their free app helps you specify the type of products you sell.
- SEO optimized digital marketing tools
It’s all good setting up an aesthetically appealing online store easily, but you can only make a profit once you attract web traffic. Shopify has several Search Engine Optimization (SEO) features to help merchants rank their websites higher on search engine result pages.
The platform also provides merchants with accurate customer analytics. This way, you always know where your customers are located around the world; allowing you to tailor your marketing gigs accordingly. Shopify also offers many marketing tools such as integration across all social media platforms, email integration, and product reviews.
If you feel overwhelmed by the whole marketing process, the Shopify Kit is there to help. Shopify Kit acts like a virtual employee, giving you strategic marketing tips and advice based on your store, products, and target audience performance.
As you can see, there are a number of reasons as to why Shopify is considered to be at the forefront of ecommerce platform providers. While you should, of course, do your own research and make your own assessments, it is important to know the advantages of Shopify’s ecommerce platform so that you can better make an informed decision when starting your own online store.