Digital signage is everywhere, from billboards to screens in airports, rest stops, and gas stations. It is even appearing on highway message boards warning drivers of traffic ahead. No matter what you think of digital signages, it is an integral part of the advertising industry and a component that most people see at least a few times a day.
Digital signage has been around for about 30 years. Still, it has seen exponential growth recently because its low cost and portability make it easily deployable with location-specific content or dynamic display updates. In many ways, digital signages borrow from social media by allowing advertisers to pinpoint locations where relevant ads appear along with location-based information such as weather reports or local attractions. And since no one wants to miss out on a sale, digital signages can deliver real-time advertisements and discounts to customers at the moment.
It sounds promising because it is: Digital signages have many benefits for companies and organizations in need of advertising and marketing solutions. Whether you work for a small business or a large enterprise, there are reasons to incorporate digital signages into your next campaign.
Invisibility. Because digital signs have been shown to elicit little consumer response, they blend seamlessly into the background when not displaying ads or content. The screens themselves are often easy to hide from view during non-use so that even passersby won’t see them. This means that consumers aren’t irritated by ads but also provide advertisers with an effective way to reach their audience without being disruptive.
Variety of content formats. Digital signs can run static images, animated GIFs, videos, and even live feeds from security cameras. They’re also interactive by allowing users to choose the ad they want to see via an input device or a keyboard or touchscreen. And when signage is integrated with social media, it offers brands further engagement opportunities by allowing companies to share their campaigns with consumers on Facebook or Twitter.
Broadcasting capabilities. As long as you have electricity in your location, digital signages hardware allows you control over what appears on the screen no matter where you are. Some digital signs are designed for indoor use, while others are made for outdoor environments to withstand heat and cold weather, rain, and snowstorms.
Enhanced security. It is no secret that corporations spend countless dollars protecting their proprietary information from would-be hackers and data thieves. Digital signs can be programmed to show different content at certain times, require input devices for consumer interaction, or even cut off access entirely depending on who enters the building. These features also make digital signs an effective way to control internal messaging within a company’s employees by promoting various campaigns throughout the day.
Social endorsement. The use of social media has become ubiquitous in our daily lives as it allows us to connect through posts, tweets, and other types of messages. Because digital signages integrate easily with social media platforms, companies can appeal to consumers wherever they are.